BrainHearing™ describes the approach that Oticon takes when creating solutions for those with hearing loss. It starts with the fundamental observation that speech understanding is a cognitive process – it happens in the brain.
The brain can do an amazing job taking in information from the environment, allowing a person to know what is happening in the world around them. When it comes to auditory signals, the listener can decide who to listen to and what sounds to ignore. But, in order to do this, the brain needs the best possible information. Hearing loss compromises the quality and quantity of the sound coming from the peripheral auditory system.
Oticon’s BrainHearing™ approach puts the focus on managing sound so that the brain is provided with the most complete sound picture possible. Of course Oticon wants to create an excellent signal-to-noise ratio when that is possible, yet provide a complete, natural sound picture.
The role of amplification is to feed the brain the very best information possible. Oticon’s goal is to preserve information in the details of the speech waveform and to provide a complete picture of where sound comes from. This provides the hearing instrument user with the most complete, most natural and most successful listening experience possible.
Your hearing is as unique as your fingerprint. And because no two people are quite like you, no one else’s hearing profile is quite like yours. BrainHearing™ technology enables Oticon hearing instruments to be finely tuned to match your unique hearing profile and personal sound preferences. Then deliver sound with the clearest, purest signal possible in the way your brain is best able to understand it. The result is a more natural, effortless listening experience.
- Helps both ears work together
- Recognizes and preserves natural speech
- Separates speech from background noise
- Coordinates how sound is best understood by your brain